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I’m working on a leadership presentation for a client who wants to create a culture that embraces MISTAKE-MAKERS. It really got me thinking of how a simple mistake can lead to future greatness. I’m sharing some leadership inspo today on why it’s healthy to create a work culture where mistakes are viewed as learning lessons […]

Mistake Makers

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Nurturing a CULTURE OF CURIOSITY in the workplace is such an important topic to discuss with your team. Here’s why… Curiosity fosters continuous learning: When you’re curious, you naturally want to learn more about the things that interest you. This helps you and your team stay up to date with industry trends, acquire new skills, […]


Sue Keels is the founder of Keels Collab, LLC, a collaborative consulting company dedicated to reviving the heart of hospitality. With over 25 years of experience in luxury hotels, country clubs, and upscale restaurants, Sue has emerged as an industry trailblazer in leadership, deeply committed to mentoring others and teaching the fine art of service excellence. Throughout her career, she has partnered with luxury leaders including Worldhotels, Forbes, Preferred Hotels, Leading Hotels of the World, and Conde’ Nast. 

Sue's willingness to embrace opportunities and choose trust over fear propelled her career, leading to high-level executive roles at prestigious hotels such as The Townsend Hotel and Royal Park Hotel. She was named one the first female General Managers of a Four Diamond AAA Hotel. Under her leadership, the hotel ranked #4 on Conde' Nast's Top 20 Hotels in the Midwest. Sue has been the recipient of multiple global sales engagement and guest experiential awards and named by DBusiness as one of the Most Powerful Business Leaders in Metro Detroit (2020 – 2022). 

Sue's diverse accomplishments and newfound purpose post-pandemic to save hospitality and resurrect service has earned her respect and recognition as a transformational leader in the industry.